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捷径

元数据和流媒体投资回报率之争

你的游戏是否快速, AVOD, SVOD, 混合动力, 或优质或长尾内容, leveraging metadata intelligently is a critical component of monetizing your offerings. 华纳兄弟. 探索频道的丹·特罗塔报道, TVREV的艾伦·沃尔克报道, 我是宝芬妮·艾奇逊, Erickson Strategy的Paul Erickson, and 克里斯·普法夫 Tech Media's 克里斯·普法夫 break down current and emerging stratagems in this clip from 流媒体 Connect 2023.

好莱坞罢工将如何改变优质内容

With content production largely on hiatus in the US for months during the WGA and SAG-AFTRA strikes, 这些罢工在2023年秋季接近尾声, 内容公司发现自己正处于十字路口, 有机会开始生成充满战略复杂性的内容. 在某些方面,这是一个新的开始, 这是一个考虑新方法的机会,而不是简单地填补空白. 那么,付费内容领域的下一步是什么呢? 在内容方面,华纳兄弟. Discovery的Dan Trotta和Vevo的Bethany Atchison, 来自分析师角落, TVREV的艾伦·沃尔克报道, 克里斯·普法夫, and Paul Erickson weigh in on this critical question of where we go from here in this clip from their panel at November's 流媒体 Connect.

为什么流媒体仍在与实时传输作斗争

为什么我们还在谈论低延迟流的挑战? 换句话说, with all the hype about real-time streaming and its evident advantages for high-interactivity applications ripe for monetization like iGaming and sports betting, 为什么我们没有在实现实时及其潜力方面取得更大的进展? 杜比的Ryan Jespersen, AWS的Evan Statton报道, 和2G Digital的艾伦·麦克伦南在流媒体连接2023的这段视频中讨论.

AI如何帮助解决流媒体内容货币化问题

关于人工智能和流的许多讨论都涉及工作流的简化和自动化, but how content companies can leverage it to personalize their content and target ads more efficiently, 其他盈利策略, 这个行业正在密切关注的另一个问题是什么. 克里斯·普法夫与华纳兄弟公司Vevo的Bethany Atchison一起探讨了这个问题. 探索频道的丹·特罗塔报道, TVREV的艾伦·沃尔克报道, 和Erickson Strategy的Paul Erickson,这段视频来自流媒体连接2023.

全球体育流媒体版权正在转移?

Are there tectonic shifts afoot in the ultra-competitive and lucrative world of sports streaming licensing and rights, 特别是在欧洲, 早期进入者在持续亏损的情况下还能保持多久? Ophelie Boucaud of Dataxis and Evan Shapiro of ESHAP discuss in this clip from 流媒体 Connect in November.

云工作流如何增强流的可扩展性

One of the popular arguments in favor of cloud migration for streaming producers concerns the economics of scalability. CBS体育的科里·史密斯报道, Intellivid 研究的Steve Vonder Haar说, and Loke Dupont of TV2 in Denmark discuss the key benefits of moving to cloud streaming workflows in this clip from their panel at 流媒体 Connect 2023.

YouTube连接电视是如何改变电视的

随着YouTube连接电视的发展, 可以说,它正在成为世界上最主要的频道, 电视盈利模式是否会因此而改变? ESHAP的埃文·夏皮罗报道 and Common Sense Networks' Eric Berger discuss YouTube's impact on the CTV landscape in this clip from 流媒体 Connect 2023.

没有集体货币,如何衡量CTV广告的成功

在广告效果评估中没有“普遍的事实来源”, 央视广告主如何准确地衡量他们的成功? ESHAP的埃文·夏皮罗报道 and Atmosphere TV's Lana LoRusso discuss the challenges and some strategic approaches for effective CTV ad measurement in this clip from 流媒体 Connect 2023.

云计算vs. On-Prem流媒体制作

Should all streaming production operations be shifting to the cloud to take advantage of the scalability, 灵活性, 以及云流工作流的经济效益? 或者说on-prem仍然有它的时间和位置吗? Telestream的理查德·安第斯报道, 安永的Waseem Ahmad报道, 和IntelliVid 研究的Steve Vonder Haar就云计算与云计算的利弊进行了辩论. 这段视频来自流媒体连接2023.

HEVC vs. H.264:带宽和成本节约

从无处不在的老式视频编解码器(如H.转换为AV1或HEVC (H . 264)等较新的编解码器.265) is typically expressed in terms of encoding efficiency that translates to bandwidth and cost savings. 对于像华纳兄弟这样的大型内容公司来说. 发现已经采用了H.265,他们的经历在多大程度上证实了这个假设?

FAST的状态:与富博,Estrella媒体和HARTBEAT合作

所有关于FAST 2的讨论.0和快速通道的爆炸式增长,接近市场饱和, FAST的自我改造是否已成定局, 甚至在这个节骨眼上也不明智? 今天推动增长的新的和正在出现的快速增长战略是什么, 与一两年前不同? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development?

CNN Max如何补充华纳兄弟. 探索频道当前的内容策略?

CNN Max在华纳兄弟的哪个位置. 与HBO Max以及其他平台和相关品牌一起成为万神殿? 华纳兄弟. Discovery Product Manager Dan Trotta lays out the initial strategic vision in this exchange with ESHAP的埃文·夏皮罗报道 in this 流媒体 Connect 2023 clip.

付费和免费OTT内容策略有何不同

当涉及到利用和建立优质OTT内容的受众时, how do strategies differ for premium ad-supported content and subscription-based content? Roku VP Jenn Vaux and ESHAP的埃文·夏皮罗报道 discuss how and why these strategic approaches differ in this clip from 流媒体 Connect 2023.

OTT消费者想要什么?

关于OTT消费者的偏好和趋势,这些数据告诉了我们什么, 以及平台提供商如何解读这一趋势,以提高用户覆盖面并减少流失? ESHAP的埃文·夏皮罗报道, Hub Entertainment 研究的Jon Giegengack说, and Erickson Strategy的Paul Erickson discuss in this clip from their panel at 流媒体 Connect 2023.

5年后内容交付的优势在哪里?

The edge in content delivery is by definition a moving target; CDN Alliance chair Mark de Jong suggests that the ultimate definition or destination of the edge might well be the end user themselves. Where do leading content companies see the edge today, and where do they expect it to be in 5 years? 德容提出了华纳兄弟的问题. Discovery的Subhrendu Sarkar和Starz的Rob Collins, who offer their best guesses as to where content delivery is going in this clip from 流媒体 Connect 2023.

广播公司可以从小众流媒体中学到什么?

With streaming demonstrating time and again that there are "riches in the niches" and the advantages of developing the agility to pinpoint narrower markets and superserve them with targeted content, 广播公司如何从学习像主播一样思考中获益, 他们可以采取什么策略来利用这种思维? 《百家乐软件app最新版下载》/甘尼特的迈克尔·内格尔, 派拉蒙的科里·史密斯, 波士顿25新闻,本·拉特纳报道, 来自Agile Content的Jonah Bolin, 直箭新闻的罗伯·狄龙报道, and Manatt's Eric Bergner offer their insights in this clip from a recent panel at 流媒体 Connect 2023.

付费流媒体应用订阅将如何发展?

Navigating today's streaming apps and subscriptions can seem unnecessarily complicated, particularly as paid subscription and free service apps from major content companies often sit side by side, 甚至看起来在相互竞争. Is this a necessary condition, what factors are driving it, and how is it likely to change? 华纳兄弟. 《百家乐软件app最新版下载》杂志的丹尼尔·特罗塔报道, 康泰纳仕的詹妮弗·琼斯, and ESHAP的埃文·夏皮罗报道 discuss in this clip from their panel at 流媒体 Connect 2023.

电信公司和流媒体服务的超级捆绑

How significant will telco-centered superbundles-where the likes of T-Mobile or Verizon package streaming channel subscriptions with their services-prove in the expansion of the streaming ecosystem in the years to come, 它可能包括哪些类型的伙伴关系? Bango的Anil Malhotra报道, Starz的罗伯·柯林斯, 莱弗利的拉肖恩·麦吉, and Reality Software's Nadine Krefetz discuss in this clip from 流媒体 Connect 2023.

如何让远程观众参与混合赛事

太频繁, 在混合型活动中,非现场参加者被视为事后的想法, 哪里所有的重点都在房间里的观众身上. But drawing in the remote audience and recognizing the importance of doing so is critical. Innovative strategies abound for drawing in remote viewers and creating more compelling experiences; Stream4Us' Anthony Burokas, LiveX的安娜·考德里报道, 和霍华德 & Associates' Andy Howard offer some best practices to best engage remote viewers in 混合动力 events.

本地化和流媒体生态系统的未来

Streaming localization is not just about delivering content to multiple regions; it's about "opening up the world,孔雀电视副总裁说, 产品昆西·奥拉通德, who explains why he believes streaming localization is so critically important in this clip from his 流媒体 Connect 2023 keynote conversation with Media Universe Cartographer Evan Shapiro.