Video: Why Streaming Video Metrics Matter
Are you monitoring streaming performance on a regular basis? Is your media asset management system reducing production costs, 让你更有效率, and contributing to your ROI? Metrics can help you measure what's working and what isn't, justify your technology investments, and get buy-in to your efforts throughout the enterprise—but only if you choose and deploy them wisely. Real Story Group's Theresa Regli explains how to make 指标 work for you in this excerpt from her 流媒体 East 2016 presentation.
Learn more about leveraging 指标 at 流媒体西部.
Read the transcript of the clip above:
Theresa Regli, Real Story Group: This is something I'm seeing a lot in the corporate world. How's the video streaming performance? Are you monitoring that on a regular basis? Do you actually know whether your media asset management system is reducing your production time? Is it actually allowing you via a direct integration to be more efficient? Part of the issue that we have, is a lot of times before you buy a technology, you don't necessarily establish a benchmark. Do you actually know what you're measuring? Do you know what you're looking at, 弄清楚, are we doing this well or are we not doing it well? 这是第一个挑战. 你的指标是什么?? 应该是什么呢??
Then make sure that you have overall buy-in as to what they are. You can look at a typical media asset management system or a digital asset management system. I tend to use those terms pretty interchangeably. It's just that a MAM is focused specifically on video. These systems do very straightforward things. 他们摄取. They're allowing you to create, 做管理, 组织, 生产任务, 然后分发, 广播, 和转换, and in some way potentially monetize. 对于每一项, I would say even if you have 指标 already, do you know what your specific 指标 are in each of these areas?
All right, we want to be able to ingest at rate of X. We want to be able to create different formats with this amount of speed and this amount of efficiency. We want to be able to find media assets precisely within a video that might be an hour long program. You might want to be able to search via medidata that's embedded in a particular segment. 这些是一般术语, but what are the specific things that you want to be able to measure and accomplish within each of these sort of super sets of categories? The beautiful thing is that if you do establish this before you buy a technology, you will actually be able to better justify more investment later. You'll be able to actually say, "I had good return because before we had this technology, it took us two weeks to do this. 现在我们需要一个星期.第一个挑战, make sure you go through these items and understand what's important for you, what's important for you to measure now, 和基准, and understand later if you've improved.
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